Time & Money

Time: Starting a pottery business requires time for creation, marketing, and building your customer base. Money: Initial investments may include pottery supplies, a kiln, and studio space, which can range from a few hundred to several thousand dollars.

Difficulty

4/10

Weekly Time Commitment

20-40 hours

Earnings Per Month

$500-$5,000

Is This Side Gig For Me?

If you have a creative streak and enjoy working with your hands, pottery could be the perfect side gig for you. It’s ideal for individuals who are detail-oriented, patient, and have a passion for craftsmanship. However, it might not be suitable for those who dislike repetitive tasks or don’t want to invest significant time in learning the craft. People with a flair for design and an eye for aesthetics will thrive in this business.

Preparation

To start your pottery business, you’ll need to gather essential supplies like clay, a pottery wheel, and a kiln for firing your creations. Research different types of pottery and determine your niche, such as functional ware, decorative pieces, or custom orders. Consider taking pottery classes or online tutorials to sharpen your skills and learn the technical aspects. Additionally, you’ll want to set up a dedicated workspace that allows for creativity and efficiency. Don’t forget to research the market and identify your target audience before diving in.

Execution

Choose Your Niche

Decide what type of pottery you want to create, whether it’s mugs, bowls, sculptures, or home decor. Focusing on a specific niche will help you stand out and attract a loyal customer base.

Source Quality Materials

Invest in high-quality clay, glazes, and tools to ensure your pottery is durable and appealing. Look for local suppliers or online stores that offer discounts for bulk purchases.

Create a Workspace

Set up a studio in a garage, spare room, or rented space with proper ventilation, lighting, and storage. A well-organized area will make the production process smoother and more enjoyable.

Build an Online Presence

Create a website and social media accounts to showcase your work and connect with potential customers. Post high-quality photos, videos of your process, and engaging content to attract followers.

Market Your Products

Participate in craft fairs, farmers' markets, or collaborate with local boutiques to display and sell your pieces. Offering limited-edition collections or custom options can also boost interest in your business.

Set Up an Online Shop

Platforms like Etsy, Shopify, or your own website can serve as excellent sales channels. Ensure your listings include professional photos, detailed descriptions, and competitive pricing.

Bumps in the Road

Mastering the Craft

Learning pottery techniques takes time, and early pieces may not turn out as expected. Practice regularly and seek feedback from experienced potters to improve.

Kiln Costs and Maintenance

Kilns can be expensive to purchase and maintain. Consider renting one initially or joining a shared pottery studio to reduce costs.

Attracting Customers

Building a customer base might be slow at first. Utilize social media, attend events, and offer promotions to generate interest and grow your audience.